Privacy Policy

Red Chamber Co. is committed to protecting the privacy of individuals and handling personal information responsibly and transparently. 

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This Privacy Policy explains how Red Chamber Co. collects, holds, uses and discloses personal information and how you can access or correct the personal information we hold about you. 

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Red Chamber Co. operates in Australia and, where applicable, handles personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). 

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1. What is Personal Information? 

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Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable. 

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Depending on how you interact with us, the personal information we may collect and hold can include: 

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• Your name 

• Business name and position 

• Postal and delivery addresses 

• Email address 

• Telephone or mobile number 

• Billing and invoicing information 

• Order and transaction details 

• Enquiries, correspondence and communications with us 

• Information you provide when requesting products, quotations or services 

• Website usage information, including information collected through cookies and similar technologies 

• Any other information you voluntarily provide to us 

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We will generally only collect personal information that is reasonably necessary for our business functions and activities. 

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2. How We Collect Personal Information 

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We may collect personal information in a number of ways, including when you: 

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• Contact us by telephone, email or other correspondence 

• Submit an enquiry or contact form through our website 

• Request information, a quotation or product details 

• Place an order or otherwise transact with us 

• Subscribe to newsletters or marketing communications 

• Communicate with us through social media or other online platforms 

• Visit or use our website 

• Deal with us in person 

• Provide information to us in connection with a business relationship 

• Provide information through a third party, where permitted or reasonably necessary 

 

We may also collect information automatically when you use our website, including through cookies, analytics services and similar technologies. 

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Where reasonably practicable, we will collect personal information directly from you. Where information is collected from a third party, we will take reasonable steps to ensure that the collection and use of that information is lawful and appropriate. 

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3. Why We Collect, Hold and Use Personal Information 

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We collect, hold and use personal information for purposes including: 

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• Responding to enquiries and requests 

• Providing products, services and information 

• Processing and fulfilling orders 

• Managing customer, supplier and business relationships 

• Preparing quotations, invoices and other business documentation 

• Processing payments and transactions 

• Delivering products 

• Communicating with customers, suppliers and business contacts 

• Providing customer support 

• Managing and improving our website, products and services 

• Conducting business administration and record keeping 

• Marketing and promotional activities, where permitted by law 

• Understanding customer requirements and improving our business 

• Complying with legal and regulatory obligations 

• Protecting our business, customers and systems from fraud, misuse or security threats 

 

We will not use or disclose personal information for purposes unrelated to those described above unless permitted or required by law, or where you have otherwise consented. 

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4. Direct Marketing

 

From time to time, Red Chamber Co. may use personal information to send information about our products, services, offers, news or other business communications where permitted by law. 

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You can opt out of receiving marketing communications at any time by using the unsubscribe facility included in the communication or by contacting us directly. 

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Opting out of marketing communications will not prevent us from contacting you where the communication is necessary for an existing transaction, order, account, business relationship or other legitimate business purpose. 

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5. Sensitive Information 

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Sensitive information is a specific category of personal information under the Privacy Act and includes information such as health information, racial or ethnic origin, religious or philosophical beliefs, political opinions, trade union membership and criminal records. 

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Red Chamber Co. does not generally require or seek to collect sensitive information as part of its ordinary business activities. 

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If we need to collect sensitive information, we will only do so where permitted by law and, where required, with your consent. 

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6. Disclosure of Personal Information 

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We may disclose personal information where reasonably necessary for the purposes described in this Privacy Policy. 

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Depending on the circumstances, information may be disclosed to: 

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• Service providers and contractors who assist us in operating our business 

• Website, hosting, IT and technology providers 

• Payment processors and financial institutions 

• Freight, courier and delivery providers 

• Professional advisers, including accountants, lawyers and consultants 

• Marketing, communications and analytics providers 

• Government agencies, regulators or law enforcement bodies where required or authorised by law 

• Other parties where you have consented to the disclosure or where otherwise permitted or required by law 

 

We do not sell personal information to third parties. 

Where we engage third-party service providers to handle personal information on our behalf, we take reasonable steps to ensure that information is handled appropriately and securely. 

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7. Overseas Disclosure 

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Some of the service providers we use may store or process personal information outside Australia. 

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For example, website hosting, cloud storage, email, payment, analytics, marketing or other technology providers may operate servers or facilities in countries outside Australia. 

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Where personal information is disclosed to an overseas recipient, Red Chamber Co. will take reasonable steps to ensure that the disclosure and subsequent handling of the information is consistent with our privacy obligations. 

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The countries in which overseas recipients may be located will depend on the service providers and technology platforms we use from time to time. 

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8. Cookies and Website Analytics 

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Our website may use cookies and similar technologies to improve website functionality, understand how visitors use our website and assist with marketing and analytics. 

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Cookies may collect information such as your browser type, device information, pages visited, approximate location, referral source and other website usage information. 

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You can generally adjust your browser settings to refuse or restrict cookies. However, doing so may affect the functionality of some websites. 

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9. Security of Personal Information 

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Red Chamber Co. takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. 

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Depending on the circumstances, security measures may include appropriate physical, electronic and administrative safeguards. 

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However, no method of storing or transmitting information electronically can be guaranteed to be completely secure. While we take reasonable precautions to protect personal information, we cannot guarantee the absolute security of information transmitted to or stored by us. 

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10. How Long We Keep Personal Information 

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We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet business, accounting, legal, regulatory and dispute-resolution requirements. 

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When personal information is no longer required, we will take reasonable steps to securely destroy, delete or de-identify it, where appropriate. 

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Certain records may need to be retained for longer periods where required by law or where reasonably necessary for legitimate business purposes. 

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11. Access to Your Personal Information 

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You may request access to personal information that Red Chamber Co. holds about you.

 

You may also request that we correct personal information if you believe it is inaccurate, incomplete, out-of-date or misleading. 

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To make an access or correction request, please contact us using the details provided below. 

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We may need to verify your identity before providing access to personal information. 

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We will generally provide access without charge. However, in certain circumstances, we may charge a reasonable fee associated with providing access, where permitted by law. We will advise you before any such fee is incurred. 

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12. Keeping Personal Information Accurate 

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We take reasonable steps to ensure that personal information we hold is accurate, complete and up to date, particularly where that information is used to make decisions or provide services to you. 

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If you believe information we hold about you is incorrect or out of date, please contact us and we will take reasonable steps to correct it. 

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13. Privacy Complaints 

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If you believe Red Chamber Co. has not handled your personal information appropriately or has breached the Australian Privacy Principles, you may make a privacy complaint to us. 

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Please provide sufficient details of your complaint so that we can investigate the matter properly. 

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We will acknowledge and investigate your complaint and will endeavour to respond within a reasonable period. 

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If you are not satisfied with our response, or if you believe your complaint has not been adequately resolved, you may contact the Office of the Australian Information Commissioner (OAIC). 

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You can obtain further information about privacy rights and complaints through the OAIC website. 

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14. Changes to This Privacy Policy 

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Red Chamber Co. may update this Privacy Policy from time to time to reflect changes to our business, information-handling practices, technology or privacy obligations. 

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The latest version will be published on our website, together with the date it was last updated. 

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We recommend checking this page periodically for the latest version of our Privacy Policy. 

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15. Contact Us 

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If you have any questions about this Privacy Policy, wish to access or correct your personal information, or wish to make a privacy complaint, please contact us: 

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Red Chamber Co. 
Australia 

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Email: info@redchamber.com.au 
Phone: (08) 9316 9925 
Website: https://www.redchamber.com.au/ 

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For privacy enquiries, please use the subject line “Privacy Enquiry” where possible. 

 

Further Information 

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Further information about privacy in Australia, including the Australian Privacy Principles and making a privacy complaint, is available from the Office of the Australian Information Commissioner (OAIC).